To get the most of your TU-AMA experience, it’s important to become involved in the organization. The best way to do so is to join one of our several functional committees. Headed by the chapter’s directors, committees offer a valuable look into the inner workings of TU-AMA and allow members to contribute and develop their various skill sets.
The role of the Directors of Professional Development is to coordinate guest speakers, professional development workshops, and networking events. Professional Development utilizes the Fox School of Business’s Center for Student Professional Development, Marketing department, Alumni association, and LinkedIn to discover and invite new guest speakers to the TU-AMA General Board Meetings. Committee members help form and maintain professional relationships with employers and alumni, as well as develop networking, resume building, and certificate program workshops to enhance the professional development skills of our members.
The Media Relations Committee is responsible for promoting TU-AMA online and off. Through our social media channels, the Directors of Media Relations communicate everything about TU-AMA including any relevant events or articles. Creating meaningful content through taking pictures and producing videos all contribute to the TU-AMA brand. In addition, the Directors of Media Relations work to develop graphic design and social media marketing workshops for our members.
The Directors of Membership are responsible for increasing membership by connecting students who are passionate about exploring the marketing industry. The membership committee creates and maintains records of all the members and develops our alumni database. The committee also increases participation at meetings and events by tracking citizenship points and offering membership incentives. Additionally, they recruit and retain members by hosting recruitment events and planning socials.
The Directors of Sponsorship are responsible for relationships between TU-AMA and the many sponsors of the organization. The Sponsorship committee participates and learns the details around corporate outreach and maintaining relations with these accounts. In addition, the Sponsorship Committee is responsible for providing updates to sponsors through monthly newsletters collaborating with the Chapter Communications committee.
The Directors of Chapter Communications work alongside a committee of members who focus on spreading the valuable information that TU-AMA provides out towards the general body and any external parties. This is done so through work on the TU-AMA website, weekly email newsletter, and the external newsletters to external stakeholders. Chapter Comms leads TU-AMA's chapter planning through the creation of a chapter plan, collects chapter data, and communicates TU-AMA's activities and accomplishments through an annual report. Chapter Communications gives students valuable experience in website development, email communication and collaboration with other committees.
The Directors of Social Impact coordinate community service and fundraising events for TU-AMA that allow members to utilize their marketing skills to help the Temple & Philadelphia community. Members work collaboratively with other committees to plan and promote various events. Fundraising events should focus on raising money for the organization, and community service events should allow members to help their community through the use of their marketing skills. Students can gain real-world experience by working with local partners and charity organizations.