Year in School:

Senior ​

​​

Major/Minor:

Marketing, Psychology ​

​

Internships/Work Experience:

5+ years of retail experience, 2 years of retail management experience up to general manager, currently a figural marketing intern for Panasonic north American under their industrial device sales division.
​

What have you learned from AMA?

I've learned a lot about what it takes to succeed within such a competitive environment. This includes developing a strong personal brand, staying up-to-date with industry trends, and continuously improving my skills through education and practical experience. Additionally, I've mastered the art of forming meaningful connections through networking, both face-to-face and online. Building relationships with professionals in my field has provided me with valuable insights, opportunities, and support. Online networking, through platforms like LinkedIn, has allowed me to expand my reach and connect with industry leaders and peers worldwide.
 

What area of marketing are you most interested in and why?

I'm particularly interested in digital marketing and consumer behavior. Digital marketing fascinates me because of its dynamic nature and the way it leverages technology to reach and engage audiences. The analytics and data-driven aspect of digital marketing also appeal to me, as it allows for precise measurement and optimization of marketing efforts. Consumer behavior interests me because it integrates my psychology minor, helping me understand the motivations and decision-making processes of consumers. This knowledge is crucial for creating effective marketing strategies and campaigns.

​

What is your favorite TU-AMA memory?

My favorite memory from TU-AMA is definitely havingt he opportunity to go to NOLA for the international regional conference! It was so cool to be able to support the case team while growing my bonds with fellow members and competing in the perfect pitch competition.