Media Relations:
Joey Yuen
Year in School:
Senior​
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Major/Minor:
Marketing, Business Analytics​
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Internships/Work Experience:
Director of Player Personnel for TU-Club Baseball
What have you learned from AMA?
AMA has allowed me to learn about various industries that I could pursue by attending their speaker sessions. Being able to hear from professionals and their experience has been valuable, and connecting with them has helped me grow professionally through my communication skills!
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What area of marketing are you most interested in and why?
I'm most interested in analytics and content creation. I've always found a liking in creating graphics and the process of video editing. Creating content and being able to track its performance through marketing tools allows me to combine my creative skills with an analytical approach. Having tangible results in the final product and measurable performance is important to me.
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What is your favorite TU-AMA memory?
My favorite TU-AMA memory would be attending the International Collegiate Conference. This experience allowed me to connect with other AMA members across the United States while also getting to know my peers in TU-AMA outside of the classroom!