On November 14th, 2025, TU-AMA hosted its 13th Annual Regional Conference, "Cultivating Creativity". This year was all about emphasizing the amazing creativity experienced in the marketing field. Each speaker shared how they've tapped into creativity, both in their roles and within a creative industry. The event invited students of any major, alumni, and professionals to join TU-AMA to hear from four guest speakers from the National AMA Chapter, Sony Music Entertainment, L'Oréal, and Crayola. Throughout the day, students competed in a case competition sponsored by L'Oréal which gave ample opportunity to express student's creativity and innovation. On behalf of TU-AMA, we'd like to thank everyone who joined us this year. Your support helped out event come to fruition, and we hope everyone enjoyed coming out to experience our conference.