
External Chapter Communications:
Anna Meixell
Year in School:
Sophomore ​
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Major/Minor:
Marketing​
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Internships/Work Experience:
Student Consultant for Cherry Consulting
What have you learned from AMA?
I have learned so many valuable skills from AMA that have been applied in my professional and educational development. The opportunities to practice and apply networking have been invaluable to me and grew my confidence when networking in real scenarios. AMA has also given me the opportunity to learn hard skills such as resume building, graphic design on canva, SEO research, and hands on experience working with local businesses in cherry consulting!
What area of marketing are you most interested in and why?
I am most interested in brand experience and social media marketing. I think the ability to construct people’s perceptions of a company gives so much room for creativity and innovation, aspects of marketing I would love to explore. I first became introduced to brand experience after the Regional Conference when the speaker for JBL revealed his work in branding and how he associated the product and company with emotions and experiences.
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What is your favorite TU-AMA memory?
My favorite TU-AMA memory was the ice skating social at city hall. I had so much fun meeting other members of AMA that I hadn’t talked to before, and of course ice skating!