Internal Chapter Communications:
Jessy Xu
Year in School:
Junior ​
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Major/Minor:
Media Studies & Production and Marketing ​
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Internships/Work Experience:
B2B Sales staff for Huawei Technologies Japan, Marketing Intern for 24Karat, Social Media Manager Intern for Kamp for Kids, ​
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What have you learned from AMA?
TU-AMA has introduced me to the field of marketing in different perspectives. I have learned many practical skills such as networking and market research. It always pushed me to try new things, and get out of my comfort zone.​
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What area of marketing are you most interested in and why?
I am most interested by the ever-evolving world of digital marketing, particularly the concept of customer centricity. Understanding and prioritizing the needs and desires of customer is at the heart of successful marketing strategies, and I'm looking forward to explore more of this approach.
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What is your favorite TU-AMA memory?
Attending 2025 ICC and being one of the case speaker is definitely one of the core memories !