On November 6th, 2026, TU-AMA hosted its 14th Annual Regional Conference, "Beyond the Game". This year, we focused on marketing and branding in the sports industry. The event invited students of any major, alumni, and professionals to join TU-AMA to hear from three guest speakers from the Chicago Sky, Sports Illustrated Tickets, and Sports Poll. The event also featured a case competition sponsored by Sports Illustrated Tickets which gave ample opportunity to express student's creativity and branding skills. On behalf of TU-AMA, we'd like to thank everyone who joined us this year. Your support helped out event come to fruition, and we hope everyone enjoyed coming out to experience our conference.