External Professional Development:
Year in School:
Business Marketing Analyst at Barclays, Freelance Web Developer
What have you learned from AMA?
I have learned the importance of networking in business and that there are so many dimensions to marketing. Everyone that you meet can teach you something, and it's really important to keep your mind as open as possible. TU-AMA has taught me how to manage a small marketing team, how to present myself to professionals and businesses, and how to build my personal brand.
What area of marketing are you most interested in and why?
I am most interested in brand experience and sponsorship. I have always been a product person and I enjoy viewing a company itself as a product to be marketed. This space is at the intersection between strategic creative work and data-driven decision making, and it moves forward through great networking and relationship management. Both of which are things that I want in my career.
What is your favorite TU-AMA memory?
My favorite TU-AMA memory was getting to watch our brilliant case team present to the judges in New Orleans last year. Although we came in second place, it was so cool being able to see the year's worth of work come to fruition so well. I remember sitting in the front row, watching not only peers but friends, and knowing that I wanted to fill in their shoes the following year.