
Media Relations:
Xava Manall
Year in School:
Junior
Major/Minor:
Marketing & Risk Management, MIS
Internships/Work Experience:
Former Cherry Consulting Project Manager and Creative Director, and Collective Success Network Marketing Intern. Current AMA International Case Competition Lead, and Resident Assistant at Morgan Hall South.
What have you learned from AMA?
I have learned so much from my roles in Cherry Consulting, TU-AMA Case Team, and hearing from guest speakers. Cherry Consulting has granted me the opportunity to work with real-world clients, learning the ins and outs of a total of five local businesses. Case Team has also strengthened my skills in terms of marketing research, strategy, and public speaking. Additionally, TU-AMA's weekly guest speakers have also greatly contributed to my exploration of future endeavors and have given me substantial advice and direction in what I want to pursue.
What area of marketing are you most interested in and why?
I am mostly interested in the analytical and strategic aspects of marketing, particularly because I love the strategy behind what goes into the presentation and delivery of marketing campaigns.
What is your favorite TU-AMA memory?
My favorite TU-AMA memory is getting 2nd place in our 2025 Case Competition and being able to be one of our presentation's speakers.
