
Media Relations:
Xava Manall
Year in School:
Junior​
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Major/Minor:
Marketing & Risk Management, MIS​
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Internships/Work Experience:
Former Cherry Consulting Project Manager and Creative Director, and Collective Success Network Marketing Intern. Current AMA International Case Competition Lead, and Resident Assistant at Morgan Hall South.​
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What have you learned from AMA?
I have learned so much from my roles in Cherry Consulting, TU-AMA Case Team, and hearing from guest speakers. Cherry Consulting has granted me the opportunity to work with real-world clients, learning the ins and outs of a total of five local businesses. Case Team has also strengthened my skills in terms of marketing research, strategy, and public speaking. Additionally, TU-AMA's weekly guest speakers have also greatly contributed to my exploration of future endeavors and have given me substantial advice and direction in what I want to pursue.​
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What area of marketing are you most interested in and why?
I am mostly interested in the analytical and strategic aspects of marketing, particularly because I love the strategy behind what goes into the presentation and delivery of marketing campaigns.​
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What is your favorite TU-AMA memory?
My favorite TU-AMA memory is getting 2nd place in our 2025 Case Competition and being able to be one of our presentation's speakers.
