Updated: Nov 7, 2018
Anthony De Padua, Digital Marketing Manager at Atlantic Records, spoke to TU-AMA students on October 5. He spoke about his career journey and what it took for him to be where he is now. He encouraged students to set goals and work hard to achieve them, doing whatever it takes. Anthony also shared some of the most recent campaigns he worked on. He covered what he does in his role which focuses on three main components such as social maintenance of artists, advertising, and content creation. Anthony also spoke about the way that he implements and expands his artists’ brand on the internet.