On October 12, 2018, Jen Denis, Chief Brand Officer at Honeygrow visited TU-AMA. Jen spoke on how she spearheaded a rebranding campaign for Honeygrow in order to reflect a message the company believes in. She put warmth and personality into the brand to match the unique look of each restaurant location. Jen created Honeygrow’s iconic logo and put a lot of efforts to make each restaurant a part of its local community by featuring local artists and making their food from scratch.