C.F. Martin & Company Speaker Session

To kick off TU-AMA's entertainment-themed marketing week, Mitchell shared insights about Martin Guitar’s most recent marketing campaigns and emphasized the importance the company places on its heritage. He spoke about the way Martin Guitar carries its values, established over 180 years ago, through its everyday practices and strives to always focus on the customer. Mitchell also talked about the way Martin Guitar positions itself in the market and the kind of customers they target.